Luke Akinsola

LUKE AKINSOLA

Exploring Stories, Shaping Perspectives

A versatile journalist with a pulse on grassroots and international basketball, blending expertise in tech, media, and marketing to engage millions daily.

View ResumeView Projects

About Me

A passionate storyteller with years of experience in sports journalism, specializing in basketball coverage from all levels -- including high school, NCAA, BAL, LNB, NBL, EuroLeague, and the NBA. As the game of basketball shifts from product to consumption, I'm eager to be at the forefr forefront of how the sport is taught at the grade school level and covered in media. My chief aim is to inspire and connect people everywhere through the power of basketball.

My journey in journalism has been marked by a commitment to authentic storytelling and innovative content creation. I combine traditional journalistic values with modern digital strategies to create compelling narratives that resonate with diverse audiences globally.

Content Creation

Crafting engaging stories across multiple platforms, including long-form editorial features to short-form vertical and VOD content.

Sports Coverage

Specializing in basketball coverage, from the elite grassroots level to professional leagues around the world.

Digital Strategy

Leveraging modern technology and tools such as Adobe Analytics and Amplitude to maximize global content reach and engagement.

Portfolio

8 standout prospects from 2024 NBA Draft Combine

8 standout prospects from 2024 NBA Draft Combine

The 2024 NBA Draft Combine is completed and these players are among those who stood out most.

May 2024
Beyond the Hardwood: Inside the rise of AJ Dybantsa

Beyond the Hardwood: Inside the rise of AJ Dybantsa

After a highlight-filled summer, the Class of 2025 prospect is ready for a big high school season.

November 2023
Beyond the Hardwood: Khaman Maluach 'grateful' for his hoops future

Beyond the Hardwood: Khaman Maluach 'grateful' for his hoops future

Despite only playing the sport since 2020, South Sudan's Khaman Maluach is putting the basketball world on notice.

May 2024
Beyond the Hardwood: Cooper Flagg reaches new heights

Beyond the Hardwood: Cooper Flagg reaches new heights

The Newport, Maine, native has drawn attention for his prep career and prepares for even more attention at Duke.

April 2024
Beyond the Hardwood: Frenchman Alex Sarr drawing international attention

Beyond the Hardwood: Frenchman Alex Sarr drawing international attention

Learn more about prospect Alex Sarr's upbringing in France, his time with the Perth Wildcats and his NBA goals

November 2023
4 players to watch at 2024 Nike Peach Jam

4 players to watch at 2024 Nike Peach Jam

Keep an eye on these four players as 2024 Nike Peach Jam tips on July 13, streaming on the NBA App, NBA.com and NBA YouTube.

July 2024
Zaire Wade prepares for Basketball Africa League debut

Zaire Wade prepares for Basketball Africa League debut

The former G League standout talks family, injuries and his path to the BAL in lieu of Nile Conference play on April 26.

April 2023
Basketball Africa League: Stade Malien's dynamic duo are Mali's finest

Basketball Africa League: Stade Malien's dynamic duo are Mali's finest

Souleymane Berthe and Aliou Diarra's untraditional path to a career in basketball leads to BAL success.

May 2023
2024 Olympic Qualifying Tournaments explained

2024 Olympic Qualifying Tournaments explained

The FIBA Olympic Qualifying Tournaments will decide the final four teams to compete in the men's basketball tournament in Paris.

July 2024
Final thoughts on 2023 FIBA World Cup

Final thoughts on 2023 FIBA World Cup

Germany becomes World Cup champions for the 1st time in history as traditional powerhouses such as USA & France fall short.

September 2023

Let's Connect

Every great story starts with a conversation. I'd love to hear from you. Drop a message, and let's create something meaningful together.

Email

Let's Be Social

"The best stories in sports aren't just about the game – they're about the people, the passion, and the moments that bring us together."